Thomas Harnisch
I combine 20+ years of performance marketing with artificial intelligence: AI applications, automated processes and data-driven media buying.
About me
I turned my hobby into my profession.
Since 2004 I have been working on online shops, websites and the digitalisation and automation of offline processes. My core competencies include digital media buying and its optimisation through self-developed automation processes.
Today, artificial intelligence is at the centre of my work: I build AI applications and websites, automate processes and work with data using AI — implemented independently or as project lead together with external agencies.
Industries I have worked in
Personal details
- Date of birth
- 28 June 1983
- Place of birth
- Hamburg
- Marital status
- married, 1 child
- Nationality
- German
AI & Automation
For me, AI is not a buzzword but a tool: I use it to build applications, automate marketing processes and make data usable.
AI applications
Building my own AI applications and websites — from idea to prototype to productive use in day-to-day marketing.
Automated processes
Digitalising and automating offline and marketing processes, up to a fully automated marketing value chain.
Data & AI analysis
AI-supported work with data: analyses, customer score cards and first-party data management as the basis for better media buying.
Many of these AI projects were realised at DSR Hotel Holding — some independently, some as project lead with external agencies.
Work experience
My career since 2004 — click to expand.
Responsible for A-ROSA Resorts, aja Resorts, Henri Hotels and Hotel Louis C. Jacob in Hamburg.
- Numerous AI projects — implemented independently and as project lead with external agencies
- Built a fully automated marketing value chain
- Introduced and managed the in-house ad server (DMP, DSP)
- Implemented and managed DOOH campaigns
- Conceptual development of websites and booking funnels based on NEOS CMS
- Advanced performance marketing (SEA, SEO, display, affiliate, newsletter, Meta, social advertising)
- Implemented a new CRM system and developed customer score cards with Schober
- GDPR-compliant tracking and first-party data management
- Managed agencies and IT system partners, online budget responsibility
- Implemented a chatbot
Team lead for e-commerce and online marketing in Reinbek.
- Planned and developed the digital marketing strategy
- Conceived, coordinated and executed campaigns and promotions
- Cross-/up-selling email marketing and development of the online shops
- Advanced performance marketing (SEA, SEO)
- Analysis, controlling and reporting of online activities
- Led and developed the online team
- Managed agencies and IT partners, online budget responsibility
Online marketing and CMS project lead for the GLÜCKSTAG, SKL and NKL brands in Hamburg.
- Set up the online marketing channels (affiliate, banner, SEA & social advertising)
- Digital media buying and cross-product lead management
- CMS/shop project lead: implementation with First Spirit CMS
- Set up digital analytics with Adobe Analytics
- Programmed a custom measurable customer journey with PHP and JavaScript
- Online budget responsibility
Built up digital media buying for luxury and expedition cruises in Hamburg.
- Set up online marketing: SEO, SEA, affiliate, display (branding and performance)
- Landing pages for lead generation: design, development, optimisation
- Traffic buying for the two-step sale of luxury cruises
- Maintained and developed the B2C website with TYPO3
- Sub-project lead for webshop/IBE, interface, CMS and CRM projects
- Digital analytics with Google Analytics and etracker, online budget responsibility
Working part-time for my family's jewellery online shop.
- Development and optimisation of the webshop
- SEO, SEA & affiliate marketing
- Linux server administration
- Online budget responsibility
Creative and technical implementation of client projects, traffic buying and optimisation — Berlin & Hamburg.
- Programming and design of landing pages and interfaces
- Lead generation: finance, telco, fashion and energy
- Professional and disciplinary leadership of the marketing team
- Webshop implementation with openCart and xt:commerce
- Digital analytics: Google Analytics, Piwik
Programmed and conversion-optimised landing pages and ad creatives for lead generation.
- Lead generation in the finance sector
- Programmed an ad server for landing pages in PHP with automated A/B/n tests
- Selected and set up the lead management platform
- Digital analytics: Google Analytics, Piwik
Rebuilt the wholesale online shop in B2B e-commerce in Hamburg.
- Implemented the e-commerce shop for B2B customers
- Set up B2B newsletter marketing for existing customers
Self-employed on the side since my apprenticeship.
- Programming and development of websites
- SEO, SEA & affiliate marketing
Education
Apprenticeship as wholesale and foreign trade merchant (completed)
Skills & Tools
20+ years of practice — from media buying to my own AI applications.
AI & Automation
Performance Marketing
Tech & Development
Data & Analytics
References
Companions, former colleagues and supervisors are happy to serve as references.
Thomas was a very reliable employee at Hapag-Lloyd Kreuzfahrten and GKL. I would hire him again at any time.
I have been working successfully with Thomas for over 10 years. I am impressed by his ability to build digital solutions based on analyses, data and systems — solutions that above all increase his employer's marketing ROI.
Projects
Personal projects alongside my job.
maodi
Learning magazine that clearly explains rules and strategies for card, casino, dice and board games.
cosmotrail
Magazine for zodiac signs, horoscopes and astrology with daily readings and astro calculators.
herbstlichter
Advice magazine on care, housing and finances in old age with calculators and templates for seniors.
weloveurlaub
Travel magazine for Germany and Europe with destinations, tips, cruises and guides.
TURNDOWN
Trade magazine for the hotel industry covering news, technology, careers and sustainability for hospitality professionals.
liveoftea
Online magazine about tea with articles on tea varieties, preparation and accessories.
welovezypern
Travel magazine about Cyprus with vacation tips, emigration information and guides to living there.
Sportrechner
Free calculator platform for sports metrics across running, cycling, strength training and nutrition.
haustechnikberater
Platform with verified calculators and guides for electrics, heating, energy and home systems.
arbeitsrechner
Portal with free calculators and guides on German employment law — made understandable for employees and HR.
materialwissen
Standards-based reference work with tables, advisors and calculators for materials such as wood, screws, dowels and paint.
tastivo
Recipe and food magazine with a seasonal focus, ingredient encyclopedia and seasonal calendar.
rassescout
Portal for finding the right dog breed with over 218 breed profiles, an orientation test and tools for daily life and nutrition.
katzenscout
Portal for finding the right cat breed with over 80 breed profiles, a matching test and calculators for cat age and food amounts.
kittyscout
English-language sister site of katzenscout: cat breed finder with breed profiles for international readers.
cromavo
Bilingual fashion and jewellery brand portal: who owns a brand and where it is made — with sources.
howlonglasts
Bilingual shelf-life portal: verified shelf lives and replacement points for food and everyday things.
hafencity.eu
Bilingual portal for Hamburg's HafenCity with guides, places and lunch specials.
agentur.rocks
A directory for companies looking for the right marketing agency — with editorial content on marketing topics.
myfeedr
Self-service generator for banner and DOOH ads: turns a website address into up to 52 formats for display, Google Ads, social, newsletter and digital out-of-home — as PNG/JPG, HTML5, GIF or MP4.
AppToLabs
App development studio from Hamburg building specialised apps such as Langula, LayPic and BannerMaker.
Langula
Free language-learning platform in the browser: 26 languages with 80 lessons each from A1 to B2, flashcards and pronunciation training.
LayPic
Free online collage generator: choose layouts, add images, export — right in the browser.
Apps
Langula for iOS
The Langula language course for iPhone: lessons, flashcards and pronunciation for 26 languages — also on the go.
LayPic for iOS
Photo collage editor for iPhone & iPad: pick layouts, drop in photos and share.
tastivo for iOS
Save recipes from cooking videos and links — the app is currently in Apple's review.
Contact
Feel free to get in touch.